This time of year I always start thinking about how thankful I am that I have the opportunity to work with such ideal clients. I have noticed more and more how we end up meeting and working with clients that are perfect for us: They appreciate quality work from senior professionals, they require fast data turnaround, and they have portfolios on which they need assistance around the country.
As Stacey Hall and Jan Brogniez wrote in Attracting Perfect Customers: The Power of Strategic Synchronicity, “How do you know when a customer is a perfect fit for you and your business? You recognize a perfect customer the moment you meet one. An immediate spark of attraction and connection between this person and you quickly leads to mutual admiration. Almost instantly, you find yourself freely sharing information with this customer because you feel needed, appreciated, respected, and understood. You find that your opinions, values and outlooks on life are similar. After just one conversation, you feel as if you have known each other for a long time.”
This happens frequently with our clients. We listen to each other, start working together and we become friends and allies. It’s a process for which I’m very grateful.